Tory Burch
Global design and direction for an American icon.
Design, direction, and strategy for: global brand marketing, international store openings, integrated campaigns, product launches, identity refinement, customer experience, events, VIP/influencer gifting, packaging, collaborations, partnerships, licensing, photography, pre and post-production, Tory Burch Foundation, and special projects.
Brand Design
& Marketing
Produced and led cross-channel, global brand marketing, advertising, and customer experience projects. Created design direction for global campaigns, collaborations, partnerships, brand, and special projects.
Artist Commissions
Commissioned works and collaborated on projects with artists like Pierre Le Tan, Wayne Pate, Alexis Jamet, and others
Artwork & Design
for Product
Collaborated, designed, and produced artwork with RTW, Accessories, and Shoe design teams
Licensing
Oversaw global advertising campaigns, photography, and product launches for Estée Lauder, Fossil, and Luxottica
Packaging
Oversaw global e-com, store, special project, and licensing packaging programs
Art Direction
& Post Production
Oversaw photo art direction for global lifestyle, still life, integrated print-digital advertising campaigns, social creative, and more
Visual Direction
Led and oversaw elevating visual merchandising
and photography for global store openings, brand communication, and marketing
Tory Sport
Brand Design
Led art direction and design for brand launch: packaging, color identity, logo refinements, print collateral, iconography system, graphic elements, brand books, guidelines, marketing pitches, store photography, and more
Credits & Love
Creative Direction: Tory Burch and Honor Brodie
VP, Creative: Louisa Gent
Designers: Melissa Nemec, Rose Jang, Melissa Perez, Hope Boyarsky, Chris Campisi, Jeremy Diamond
Store Photography: Nina Choi
Campaign Photography: Angelo Pennetta, David Sims, Josh Olins, Zoë Ghertner
Related
Atelier MVM, Brand Design
Mitzie Wong, Brand Design & Digital Strategy