Client: Tory Sport
Art Direction and design of launch branding, packaging, print collateral, iconography system, guidelines, etc.

TS_LOGO_02

Logo Refinement

 

TS_PACKAGING_01

Brand Packaging

 

 

TS_HANGTAG_04

Hangtag Family

 

 

TS_ICONS_03_A

 

TS_ICONS_02

70’s Inspired Iconography System

 

 

TS_F15_BAG_STUFFER_V9.indd

Launch Print Collateral

 

credits and love
Art Director: Nicholas Konert
Graphic Designer: Melissa Nemec
VP, Design Director: Louisa Gent
Creative Director: Tory Burch and Honor Brodie
Agency Partner: Wednesday
Campaign Photographer: Zoe Ghertner